6 Steps Of The Inbound Marketing Process

Lead generation is the desire of just about everyone with a website on the internet today. It seems that the more people view marketing as an investment in the growth of their business, instead of seeing it as an expense; the more they are able to be open to the idea of developing a marketing strategy that yields success.


Step 1: Develop a successful marketing strategy

A good starting point is deciding what one wants their marketing plan to achieve. This involves looking at goals and objectives, or setting them if they don’t already exist. They also need to figure out which customers they are targeting, where the prospective buyers look when ready to purchase, and looking into how their plan will provide a return on the investment. In addition, it’s important to look at what marketing strategies failed in the past.

Step 2: Create and maintain a powerful website

When one has a website, it’s important that it has certain features. It has to be easy for customers to navigate, have a professional appearance, be friendly toward updates as needed, be searchable through the use of key word strategies and have mobile capabilities for smartphone users on the go.

Step 3: Generate more traffic

If website owners find ways to keep people visiting their website so that those visits can turn into leads.

Having interesting blog articles on the site is one way. It’s also important to have an engaging presence on social media platform and generate both followers and friends.

It’s important to know the inside details of search engine optimization and how to use that knowledge optimally.

Pay-per-click is another way to get more traffic and lead generation. The expense should be one that drives the maximum amount of traffic to the website for the least amount of money.

Step 4: Convert traffic to leads

When the traffic shows up, there should be something worthwhile there for them. For example, a landing page with offers, a customer relationship manager and a call urging them to take the desired action.

Step 5:  Convert leads into sales

Several strategies can be used to turn leads into sales. Email marketing that keeps contacts informed is one effective way to stay in contact with potential customers and the target market. There are also some effective campaigns that have yielded success. Also, lead data should be studied and used to turn those showing an interests into customers.

Step 6: Measure everything

With all of this, it’s still important to find ways to monitor the campaign on an ongoing basis to see what works, what needs tweaking, etc.