12 Principles Of Content Creation

Customers are people with questions. Repeat–customers are people with questions that you need to be in a position to answer. When you become a top-of-mind company with content that answers vital questions on the minds of your customers, you have entered the arena of the useful and valuable. You become the go-to place. Following are some must-dos when it comes to serving customers.



1. Make a List – Your potential customers and actual customers are seekers in some way or another. They have questions, and if you are service-minded, you will notice which questions come up on a regular basis. You need to be like Santa all year round, and make a list. This list should include the common questions that crop up. Brainstorm for about 30 minutes and this session should yield about 50 great common customer questions.

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