Marketing brings a visitor to your website but they don’t always make a purchase, or reach end of your user acquisition funnel with success. What you will need to do is finding a way to remarket to them, so you can get them to visit again in hopes they make a purchase or complete the wanted action. This type of marketing technique allows you to increase your conversion rates.
What is remarketing?
Remarketing is a great strategy to keep your target audience coming back for more. Marketers like to talk about “the Rule of Seven“: the idea that people need to see your marketing message seven times before they take action. Remarketing is most likely the best way to make sure that you’re delivering your offering according to that rule.
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