How to provide better customer service through visual communication

If you are involved in content marketing or social media management, you know how visual content can improve engagement. There’s no denying it: we live in a visual age. Young consumers have abandoned the mostly text-based Facebook and Twitter platforms for ones that are more visual-based, like Instagram. But why do we care about images and videos more than text? Because the human brain processes images 60,000 times faster than written words. If you give your customers a full-text product manual, this happens:


So, you need to reach your customers in a more visual way to get more engagement. Social media is the best way to interact with them. Visual-based social platforms can increase response time, create WOM (word-of-mouth) advertisement, and help you to get more distribution and satisfied customers. Using product tutorials, screenshots, and how-to videos on social media makes your customer service rock solid. To reach more people, create interactive marketing campaigns, contests with pictures and videos, and visual Q&As.

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