How To Write Content that Converts: A Content Strategy

9 out of 10 marketers place content marketing as the top priority in reaching their consumers. Yet interestingly, one-third of the marketers do no have a strategy to guide them. To emerge from all the marketing noise, you have got to do the “Content Marketing” right.

Content Marketing According to a study by Salesforce, 77% of the buyers are now requesting content at each stage of their research. They predicted that in marketers be starting to create content specifically for each stage of their funnel.What is then surprising, is that one-third of the marketers do not have a strategy to guide them. Without a sound content strategy, your content will get lost in the clutter. It does not mean that when you are churning out words onto your blogs, you are doing content marketing. There are two words Jobs hated most,  they were “branding” & “marketing”. To quote from Jobs,

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