How To Write Online Content Like A Best-Selling Publisher

Content marketing seems to be the perfect combination between the two, but they are fundamentally different. If you wish to convey effective content marketing, you have to learn the differences and think like a publisher.

How To Market Your Content Like a Publisher

Knowing the Difference between Publishers and Marketers

“Steal best practices from traditional publishers: have a mission, and tell stories about…

Marketers often pursue short-term goals, such as increasing sales by 23% next quarter, or raising web traffic by 35% within the six months’ time.


On the other hand, publishers have often stood by with their principles and higher-level objectives, most of the time informing and presenting fresh insights for their readers.

Publishers work differently, they always have an editorial calendar.

How To Plan Your Editorial Calendar

Step 1.a: Decide on the Types of Content & Publishing Schedule

You can start by looking at this matrix, from awareness to purchase, from emotional to rationale, all types of content are included. If the purpose of your content is to:

• To entertain, create branded videos, visuals, online quizzes, competitions or even games.
• To inspire, engage celebrity endorsement, gather user reviews and form communities.
• To educate, provide infographics or instructographics, write How-To guides and produce in-depth trend reports
• To convince, publish successful case studies, guided product demo and giving webinars

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