How to Marry Art and Science for Content Marketing Success

Combining art and science is at the center of good content marketing. While the right side of the brain will have the drive to create art, the left side of the brain is towards strategies to make you are content more successful. Without the two your content would fall short. While art appeals to the emotions; science involves strategy. Your brain will process visual information faster than analytical data; but you’ll need the facts to help you figure out what works.

Art + Science=Wonder


The Art (Right Brain)

Through words, visual displays, tactful marketing, and fresh ideas you’ll want to capture your audience so that you can keep them coming back for more.  According to the researcher David Hyerle, 90% of the information that the brains process is visual. The truth is we like to see things that are visually attractive versus flooding the page with a bunch of facts and statistics. We like easy get to the point marketing. So as a content marketer you need to create content that will appeal to your audience, it has to stand out among the competition, it has to completely tell the story you want to convey, and you’ll want unique content.

The Science (Left Brain)

Just like you’ll need a compelling visual component to appeal to your audience; you’ll also need a strategic plan to get them to subscribe, buy, or follow you along your path. As a content marketer you’ll want your content to define your overall strategy; you’ll use this strategy to make sure that what you are doing is continuing to work for you, if not you’ll need a new one. A good strategy ensures that you continue to see growth in sales. Companies with a defined content strategy have an average click-through rate of 30% higher than ones without, and the top companies are 58% more likely to track the performance of specific content.

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Why we did choose content marketing besides traditional marketing

We never planned to use traditional marketing strategies for Limk. Actually, we always thought the traditional marketing channels were old fashioned, boring, and useless for our service. We’re in the content business. Our users/clients are content creators, and so are their readers. Content marketing is the best method for us and for all internet services businesses. Why? Because it’s authentic, helpful, and informative for people .We all crave happy users/customers, and creating compelling content is the key for that.

Yesterday’s marketers were trying to get peoples’ attention through TV, print ads, banners, pop-ups, direct emailing and self-advertising websites. Content marketers surround people with knowledge, all visual and informative videos, continuous support and entertaining pieces of content.

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How To Double Your Likes & Shares Simply by Changing the Time You Post

All content posted online have their expiry dates. Your fans are more likely to be interested in a piece of news posted 5 minutes compared to another posted 22 hours ago. When you post actually makes a difference. A study on Twitter reveals that users are more likely to be on Twitter when they are commuting.

“Twitter users who mostly use a mobile device are 181% more likely to be on Twitter during their…


Therefore, choose your timing wisely and unleash the full outreach potential of your message.


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How To Write Content that Converts: A Content Strategy

9 out of 10 marketers place content marketing as the top priority in reaching their consumers. Yet interestingly, one-third of the marketers do no have a strategy to guide them. To emerge from all the marketing noise, you have got to do the “Content Marketing” right.

Content Marketing According to a study by Salesforce, 77% of the buyers are now requesting content at each stage of their research. They predicted that in marketers be starting to create content specifically for each stage of their funnel.What is then surprising, is that one-third of the marketers do not have a strategy to guide them. Without a sound content strategy, your content will get lost in the clutter. It does not mean that when you are churning out words onto your blogs, you are doing content marketing. There are two words Jobs hated most,  they were “branding” & “marketing”. To quote from Jobs,

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How To Write Online Content Like A Best-Selling Publisher

Content marketing seems to be the perfect combination between the two, but they are fundamentally different. If you wish to convey effective content marketing, you have to learn the differences and think like a publisher.

How To Market Your Content Like a Publisher

Knowing the Difference between Publishers and Marketers

“Steal best practices from traditional publishers: have a mission, and tell stories about…

Marketers often pursue short-term goals, such as increasing sales by 23% next quarter, or raising web traffic by 35% within the six months’ time.


On the other hand, publishers have often stood by with their principles and higher-level objectives, most of the time informing and presenting fresh insights for their readers.

Publishers work differently, they always have an editorial calendar.

How To Plan Your Editorial Calendar

Step 1.a: Decide on the Types of Content & Publishing Schedule

You can start by looking at this matrix, from awareness to purchase, from emotional to rationale, all types of content are included. If the purpose of your content is to:

• To entertain, create branded videos, visuals, online quizzes, competitions or even games.
• To inspire, engage celebrity endorsement, gather user reviews and form communities.
• To educate, provide infographics or instructographics, write How-To guides and produce in-depth trend reports
• To convince, publish successful case studies, guided product demo and giving webinars

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What Separates You from Success with Content Marketing

If you’re wondering whether or not content marketing is the right way to go for you and your business, there are some things you might want to consider that could help you make up your mind. These factors can also have a big impact on whether your content marketing plan is a success or failure.

• While the main reason that people tend to follow their favorite brands on social media is for interesting content, most won’t make it past the headline. Only about 20% of readers actually go on to read the website content.
• Traditional marketing costs two-thirds more than content marketing does for a business and yet 52% of marketers still feel confined by their budgets.
• The vast majority of business-to-consumer marketers use content marketing, but most don’t believe that their employees are fully equipped to get the most out of the practice.
• Although 68% of survey respondents intend to using blogging as an online marketing tool, fewer than half have a blog that’s been optimized for mobile and less than 10% have full-time help for producing blogs.
• When they were asked to choose one outlet for content marketing, 54% of the marketers surveyed picked Facebook, but many feel that their social media efforts haven’t been useful overall.
• A full 92% of marketers know that social media is vital to their success, but only one-third think that they have seen a measurable return on their investments from that marketing forum.

What Happens On The Internet Every 60 Seconds?

Reading through this post most likely takes one minute of your time. Do you know what also happens on the internet in that time? Millions of emails will be sent, hundreds of thousands queries will be searched on Google, statuses will be updated on Facebook, and more. Here’s what happens on the Internet every 60 seconds.

Please keep in mind that, these stats are collected in 2011 by Go-Gulf, probably a bit outdated, and most likely represent less than the reality of now. One thing is for sure is that whatever we try to do, it’s just not possible to catch up the overall information created even in the few moments it took to look at this blog post.

The world needs better filtering, and that’s is core promise of Limk.

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